Choosing a domain name is a crucial decision for any organisation.
A search in Google for the phrase 'advice on choosing domain names' gave me 880,000 returns in less than half a second. Although I admit that I didn't look at them all, I was a long way in before I gave up - and I had found very, very few sites that actually offered me any advice that was of any value or significance.
Why take any notice of me?
Back in the day - OK, it was late 1996 - I got involved in advising organisations on their involvement in this new Internet-cyber-web-superhighway malarkey - including choosing a domain name. Part of my knowledge came from finding the answers to customers' questions, but the other part of my 'expertise' was gained from advising thousands of organisations on what domain name they should register.
So where is the advice? Try this - a paper I wrote called Choosing a Domain Name - hopefully, it does what it says in the title. It was originally published in the 'International Journal of e-Business Strategy Management'.
The full[er] version of this page can be found on my own web site - alancharlesworth.eu - including some of the mis-information on domain names that I have come across - see domain names - a marketer's perspective.
A search in Google for the phrase 'advice on choosing domain names' gave me 880,000 returns in less than half a second. Although I admit that I didn't look at them all, I was a long way in before I gave up - and I had found very, very few sites that actually offered me any advice that was of any value or significance.
Why take any notice of me?
Back in the day - OK, it was late 1996 - I got involved in advising organisations on their involvement in this new Internet-cyber-web-superhighway malarkey - including choosing a domain name. Part of my knowledge came from finding the answers to customers' questions, but the other part of my 'expertise' was gained from advising thousands of organisations on what domain name they should register.
So where is the advice? Try this - a paper I wrote called Choosing a Domain Name - hopefully, it does what it says in the title. It was originally published in the 'International Journal of e-Business Strategy Management'.
The full[er] version of this page can be found on my own web site - alancharlesworth.eu - including some of the mis-information on domain names that I have come across - see domain names - a marketer's perspective.
